OUR HOUSE 2021
Theme & Amusement Parks, Musea
New territory for WICREATIONS with a fixed installation at OUR HOUSE, a brand new museum and ultimate multisensory tribute to the electronic music culture. Located in the historic heart of Amsterdam, OH opened its doors not with a bang but with a beat as stated on the website.
OH is far from a regular museum outing. The concept is completely focused on delivering an interactive futuristic experience. Visitors take an immersive tour through the evolution of this groundbreaking musical genre from the early ‘80s until now. The dance voyage takes you from Detroit to Amsterdam, London to Berlin and Las Vegas clubbing all the way to Ibiza. You can even mix your own beats and hit the ‘sudden drop’ dance floor. For full blood party animals, the groove can go all the way in Club Air, the nightlife version of the museum and an one of Amsterdam’s most iconic dance temples.
Come and explore the evolution of dance music told through six chapters and countless interactive installations. our-house.com
For WICREATIONS OH meant a challenging project with a first ARTNET controlled motion set, a complex installation resulting in a prestigious outcome that will mark the importance of the history of EDM forever. WI was led through FIRST IMPRESSION, a Dutch company specialized in creating experiences through audiovisual technology and digital communication with a twist and scent.
Here’s what we exactly did. To transform the club into a museum during the day and vice versa, an array of automated products from the WIMOTION system family have been brought to the table: 3x 8,5m long tailormade roll drops to securely raise, lower, and store the 3 gigantic high def projection screens together with an iconic LED centerpiece comprising 2 LED lines and 2 LX trusses automated by 14 scenic winches. A WI ecosystem approach introducing a product’s first collaboration of a fixed installation on the spot with lighting directed by the lighting desk through ARTNET.
Rome wasn’t built in a day and the same applies for this installation. Some obstacles had to be conquered in the pursuit of victory. Bringing in an 8,5m roll drop through the double doors of a former club in the center of Amsterdam requires little imagination to get the picture. But mostly the finetuning of the collaboration side through ARTNET with the lighting console has been successfully intensified during the last weeks and nicely concluded in time for the press event.
Alan Luring, managing & founding partner at OH has kicked off this groovy adventure with hunger and ambition for more. This inspiring WI project has been managed and installed by Geert Stockmans, key account and Lesly Van Rompaey, motion operator and onsite project manager. We are proud as a Belgian based company to be a part of this worldwide iconic Electric Dance Music legacy and culture.
Let there be house