OTW by Vans 2025
Brand Activations
Set inside Triennale Milano during Design Week, OTW by Vans translates the design language of the iconic Vans Old Skool 36 FM into a futuristic physical experience. Checkered Future : Frequency Manifest or the immersive installation by designer #Willo Perron in collab with musician and producer #Tim Hecker brings a unique visual narrative rooted in FM frequencies, sound waves and vibration. The mirrored panel walls take all shapes, colours and moods in response to the sonic atmosphere varying from high frequencies to deep tonal energy.
MULTI-SENSORY INSTALLATION
WI have been contacted by special events company Villa Eugenie to be the trusted partner for translating this boundless imagination into reality. For this purpose we supplied 14PD winches that tilt 14 mirrors of 6x3m at a 45-degree angle via an intricate cord system, which is very clearly visible in the video at 00:10. The small square mirrors are from Kinetic Lights. For this VANS project we motioned the tilting effects for 420 shows, each approximately 5 minutes long.
WITEAM
- Geert Stockmans - Team Lead
- Jasper Rosiers - Project Manager
- Lesly Van Rompaey - WIMOTION Integration Lead
- Xander Ballet - Operator
- Dimitri Christiaens - Automation Tech
PARTNERS
- Villa Eugenie
- PRG
- Kinetic Lights
- NoizBoyz