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Louis Vuitton Fashion Show

Brand Activations

WICreations

WI are proud to have played a central role when Louis Vuitton presented its Women's Spring-Summer 2025 Collection at the majestic Cour Carrée du Louvre in Paris on October 1st, the final day of the 2024 Paris Fashion Week. 

FOUNDATIONS

Assignment was to technically translate the unique creativity by client La Mode En Images who devised a ‘moving catwalk’ as the perfect setting to celebrate the new VUITTON collection. Our STAGECO partner arranged for the foundations which meant building a 91m x 26m raised floor over the fountain of the Cour Carré as an underdeck for the structure of the reflective Neptunus tent where the show took place. This platform opened in the middle to accommodate a 70m x 4m moving floor composed of 4 segments (19, 16, 16 and 20,5m long) that can each separately move up and down. 

WICreations

The moving catwalk is a successful STAGECO-WICREATIONS collab

INTEGRATED MOTION

To realize this effect WI set in motion 42 hoists all controlled from 1 WIMOTION location, including additional catwalk structures such as aluminum trussing, wooden beams and decks.  3 WI people have been permanently onsite during the setup of the decor (by the French company WORK), programming and rehearsals.

LA MODE EN IMAGES

Hot topic on all Influencer platforms: the sides of the catwalk have been entirely covered in a mosaic of over 1,000 genuine Vuitton trunks of different styles. On top flat replicas were used. This is the second successful collab between La Mode En Images and WI and we are extremely proud of it! More of this.

WITEAM

  • Koen Peeters – Team Lead
  • Cas Verbruggen – Project Manager 
  • Jasper Rosiers – Project Manager
  • Dimitri Christiaens – WI Crew Chief
  • Kim Bennett-Abbiss -  WI-Operator
  • Miro Kusik – WI-motion tech
  • Koen De Kunst, Roel Ceyssens, Chiel van den Boomen, Valentin Stofkooper, Senne Diels, René Bruisten – carpenters/technicians 

PRODUCTION PARTNERS

  • La Mode en Images - CLIENT
  • STAGECO Staging Group – scaffolding structures  
  • WORK – catwalk decor

And a fine selection of talented creative, technical and productional crew teams.