WI was invited to its first MTV European Music Awards (EMAs) staged at the Mediolanum Forum in Milan, to supply one of their T6 elevators which allowed Jason Derulo to make a spectacular entrance at the start of his live performance of ‘Want To Want Me’.

The WI TP6 elevator was recommended to the production by staging company StageCo and after some research, it transpired that it was in fact the only available solution for the move that needed to be strong, fast and stable.

A 1.20 metre wide by 4 metre long platform – cantilevered by 2 metres at one end – was built on top of the lift and concealed as part of the forestage, very close to a video wall behind and above the seating tribune. Coming out of a blackout, it was revealed in the up position – 4 metres above the stage, which itself was 2.9 metres off the floor - with the singer on top and descended rapidly, smoothly and seamlessly during the opening bars of the song.

The TP6 elevator can travel between 1.7 metres to 9.5 metres in height with a load of up to 2.5 tonnes. It is the most compact lifting system available on the market and requires only low-power motor drives due to its mechanical efficiency.

Derulo stepped off the platform when it was a few centimetres off the stage and onto a hands-free Segway to perform his much talked-about two-wheeled routine as the song unfolded.

The high profile event was hosted by Ed Sheeran and Roby Rose, attended by a host of celebrities and broadcast live on TV … plus streamed as a 360 degree VR feed via a special MTV EMA app.

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WIcreations, stage automation and entertainment engineering experts


Milan, italy