Essent

Making a merger clearly visible

During its annual company party that was held end of April Essent, a Belgian green energy provider, had an important message for its employees. The company announced the merger with RWE, another energy provider. To be sure that all the attendees got the message, event organiser EML asked Wicreations to install 2 short WI-tracks on which a light structure was attached, representing each company. You guessed it. The WI-tracks made both companies slowly but surely, and in a very controlled way, converge right in the middle where they tied the knot. And lived happily ever after.